Parts and accessories stores
Full catalogues with make, model and year search, OEM parts diagrams and dealer pricing.
Custom Ecommerce Development
Ecommerce built for the complexity of your business.
Custom ecommerce websites for dealers, distributors and B2B businesses, with parts catalogues, trade pricing and system integration built in from day one.
Projects from $12,000. Based in Geelong, working Australia-wide.
Two decades of integration work
20+
Years building ecommerce and integrations
2.5M+
Parts live on Suzuki Australia's national platform
100+
Custom integrations delivered
9
Business systems we integrate with every day
Template store or custom build? Here's where the line is.
If you're selling a handful of products to retail customers at one price, Shopify will serve you well. Honestly. We'll tell you that on the first call.
But if you're running a parts operation with fitment data, a wholesale business where every customer has their own price, or stock spread across several locations and a DMS or ERP that has to stay in charge, you've probably already felt a template store fighting you. Plug-ins on plug-ins. Workarounds nobody remembers setting up. That's when a custom build earns its keep.
What we build
Every build is different. These are the pieces our clients rely on most.
B2B trade portals
Customer-specific pricing, credit accounts, minimum orders and quick re-ordering for trade buyers.
Vehicles and equipment
Bikes, machinery and equipment online, with enquiry flows and live stock from your DMS.
Multi-location inventory
Sell from several sites with real-time stock and sensible fulfilment rules.
eBay and Google Shopping
Your catalogue pushed to eBay and Google Shopping, managed from one admin.
Connected to your systems
Eclipse DMS, MYOB Exo, Unleashed, Cin7, Odoo, Xero and more, wired in from day one.
We built Suzuki Australia's national parts platform.
2.5 million parts. One integrated system.
Suzuki Australia needed a national parts ecommerce platform connected to its dealer systems. The result was the first OEM parts platform of its kind in the Southern Hemisphere, with 2.5 million motorcycle spare parts pushed live.
From single dealers like Blue City Motorcycles to a national OEM, the job is the same: high volume, real complexity, and systems that work together from day one.
Built for your industry
We go deep, not wide.
Motorcycle and powersports dealers
OEM parts, accessories, whole goods and eBay in one store.
Automotive dealers and parts
Parts catalogues and vehicle stock connected to your DMS.
Agricultural equipment dealers
Parts and machinery online, from the same data your dealership runs on.
How a build comes together
Projects start from $12,000, with a fixed scope and timeline before we begin.
Step 1
Scoping call
Your catalogue, your customers, your systems, and what the store has to do.
Step 2
Discover and design
We map how your buyers actually search and order, then design around that.
Step 3
Build and integrate
The store and its integrations built and tested together against your real data.
Step 4
Launch and grow
Go live, then ongoing support and improvements as your range and business grow.
What you get on day one, and after
At launch
- A store built around your catalogue, not squeezed into a template
- Your systems connected from day one
- Trade pricing, freight and eBay working before go-live
- Training for whoever runs it day to day
After launch
- Support from the people who built it
- Changes as your range, channels or systems change
- Room to add a trade portal, new brands or a new ERP later
Patrolapart changed ERP years after launch. The store kept selling.
Questions people actually ask
How much does a custom ecommerce website cost?
Our projects start from $12,000. The final figure depends on catalogue size, how many systems we integrate and what the trade side needs. You get a fixed scope and price after the scoping call.
Should we use Shopify or go custom?
If you sell a modest range at one price to retail customers, Shopify will serve you well and we'll tell you so. Custom makes sense when you have fitment data, customer-specific trade pricing, stock across locations, or a DMS or ERP that has to stay in charge.
Who owns the site and the data?
You own your data, always. A big reason clients come to us is they couldn't get their data out of a site builder or SaaS platform and had to start again.
Do you work with businesses outside Geelong and Melbourne?
Yes. We're based in Geelong and work with dealers and distributors across Australia, from single-site operators to national OEM platforms.
How long does a build take?
It depends on scope and integrations. Most integration projects run 8 to 16 weeks from sign-off to go-live, and you get the timeline in writing before we start.
Can you move our existing products and customers across?
Yes. We migrate products, customers and order history from your current store or system as part of the build, and map old URLs to new ones so you keep your search rankings.
Will the site work on phones and for trade customers in the field?
Yes. Every build is mobile-first, and trade customers and reps can log in, see their own pricing and order from a phone as easily as from a desk.
Next step
Complex catalogue or trade pricing? Let's talk.
Book a scoping call. We'll tell you straight whether you need custom or a template store will do.