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Blue City Motorcycles
Blue City Motorcycles: OEM parts, accessories and eBay in one store.
A webstore, trade portal and eBay publishing tool for a Honda, Suzuki and KTM dealer in Mount Gambier, South Australia.
Blue City Motorcycles is a motorcycle dealership and OEM spare parts business selling Honda, Suzuki and KTM. They came to us looking for two things: new revenue streams, and a more efficient way to run the parts side of the business online.
The brief and the build
The challenge
- Combine OEM spare parts sales, through an online EPC system, with the existing accessories webstore
- Publish products to eBay without manual double handling
- Let customers filter products by the year, make and model of their bike
The solution
We built a webstore with an integrated trade portal and an eBay publishing tool. Data feeds from multiple external OEM parts sources were combined into one easy-to-use interface, so customers and trade buyers search one place for everything.
What we delivered
Six features built around how dealers, trade customers and riders actually buy parts.
Web quotes with fast conversion
Quote jobs online and convert accepted quotes into orders quickly.
Online EPC parts finder
Rapid OEM part search with add-to-cart straight from the parts diagram.
Make, model and year search
OEM parts and accessories searched together by the customer's bike.
One-click eBay publishing
List every product in the accessory database on eBay at once.
Fully responsive
Built for the many tradespeople who research and buy on their phones.
Redesigned from real data
We didn't guess at the new home page. We used analytics from the old site to redesign it around how customers were actually behaving.
- Goal funnels to guide buyers to purchase
- A logical flow with related functionality clustered together
- A better search format, front and centre
How we built it
01
List and cluster
List every functional element and cluster them by function.
02
Prioritise
Put the most important functions in the key areas of the page.
03
Apply user stories
Run user stories against the design and check every one is met.
04
Craft, test and refine
Refine the design, then test it against the original objectives and refine again.
Results
More traffic. More conversions.
Since launch, Blue City Motorcycles has seen:
- Strong growth in site traffic
- An increase in sales conversions
- New cross-sell and upsell opportunities, because search now links OEM and non-OEM parts in one result set
Your project
Running a dealership with parts to sell online?
We've built parts platforms from a single dealer to a national OEM. Let's talk about what yours needs.